• Join Our Premiere!

    We are extending a warm invite to you on Saturday, July 12th. We will have refreshments and the first look at the 2014 Ornaments. Four new first in series and ornaments to commemorate important milestones, holiday traditions & treasured memories. We can't wait to see you there!

  • This Isn't Your Grandma's Hallmark

    Enjoy a new kind of Hallmark experience at Hill's Hallmark. Click here and learn more about our story, the Hill's family and our impact on Amarillo.

  • Wedding Gifts

    We offer a premier selection of wedding gifts in Amarillo, Texas. Whether you are in a wedding or are attending one, you can be sure the find the perfect gift for your loved one. Let our experts help you find just what you are looking for!

  • Birthday Gifts

    Here at Hill's Hallmark we understand the importance of showing your loved one just how much they mean to you on their special day. That's why we take great pride in our wide selection of birthday gifts for you to choose from. Come in today and find the perfect gift!

  • Picture Frames

    A picture is worth a thousand words, so let your memories speak volumes with our large selection of frames. We have a wide collection of unique frames for special occasions to bring stylish solutions to any space in your home and heart!

  • Robe Sets

    Our collection is perfect for any woman who appreciates the luxury of feeling feminine. Our silky sets provide the perfect balance of comfort and style to compliment every woman. Come in to browse our selection of colors, patterns, and options for the perfect gift or treat to yourself!

Gift Wrapping

Find the bows, wrapping, ribbons and bags you need to add a personal touch to any gift.

Cards and Stationary

Choose from hundreds of designs to send a personal message for any occasion.

Children's Books

The authors you know and the books your children love, right here at Hill's.

  • Get information about our unique offers and brands. There are a ton of options at Hill's Hallmark - find out more here!
    Curious about seasonal offers? Wondering about gift availability? Contact us here.

Cards, Gifts and More | Amarillo, TX


Hill’s Hallmark and Mercantile is far from your typical Hallmark location. Our gifts, cards, and books are the quality you’d expect from your favorite franchise, but with an unmistakable Amarillo twist.

Shop our own special brands and enjoy a one-of-a-kind atmosphere, complete with our courteous and helpful staff there to help with any gift-giving or card-shopping needs.

Some of the lines carried at Hill’s, in addition to all things Hallmark, are: Tyler Candles & Tyler GlamWash, Department 56 Snow Villages, Willow Tree figurines, Firefly Jewelry, Lazy One Pajamas & Accessories, Jillbeads, Ellie Preston Jewelry, Mariana Jewelry, Seasons Jewelry, Fat Rat robes, Pendergrass Spa Robes, Jim Shore, Mud Pie Children’s Clothing, E-Cloth and Wellness Mats, just to mention a few.

If you have a card, personal gift, keepsake, or collectible you’re looking to pick up, stop by our Wolflin Avenue location, right next to our sister store, Hill’s Silverland. We’ll make sure your upcoming event or occasion has the Hill’s Hallmark and Mercantile touch.

Come in and experience how fun and unique a Hallmark Store can be!