• Birthday Gifts

    Here at Hill's Hallmark we understand the importance of showing your loved one just how much they mean to you on their special day. That's why we take great pride in our wide selection of birthday gifts for you to choose from. Come in today and find the perfect gift!

  • Picture Frames

    A picture is worth a thousand words, so let your memories speak volumes with our large selection of frames. We have a wide collection of unique frames for special occasions to bring stylish solutions to any space in your home and heart!

Gift Wrapping

Find the bows, wrapping, ribbons and bags you need to add a personal touch to any gift.

Cards and Stationary

Choose from hundreds of designs to send a personal message for any occasion.

Children's Books

The authors you know and the books your children love, right here at Hill's.

  • Get information about our unique offers and brands. There are a ton of options at Hill's Hallmark - find out more here!
    Curious about seasonal offers? Wondering about gift availability? Contact us here.

Cards, Gifts and More | Amarillo, TX


Hill’s Hallmark and Mercantile is far from your typical Hallmark location. Our gifts, cards, and books are the quality you’d expect from your favorite franchise, but with an unmistakable Amarillo twist.

Shop our own special brands and enjoy a one-of-a-kind atmosphere, complete with our courteous and helpful staff there to help with any gift-giving or card-shopping needs.

Some of the lines carried at Hill’s, in addition to all things Hallmark, are: Tyler Candles & Tyler GlamWash, Department 56 Snow Villages, Willow Tree figurines, Firefly Jewelry, Lazy One Pajamas & Accessories, Jillbeads, Ellie Preston Jewelry, Mariana Jewelry, Seasons Jewelry, Fat Rat robes, Pendergrass Spa Robes, Jim Shore, Mud Pie Children’s Clothing, E-Cloth and Wellness Mats, just to mention a few.

If you have a card, personal gift, keepsake, or collectible you’re looking to pick up, stop by our Wolflin Avenue location, right next to our sister store, Hill’s Silverland. We’ll make sure your upcoming event or occasion has the Hill’s Hallmark and Mercantile touch.

Come in and experience how fun and unique a Hallmark Store can be!